Hard To Do

I'm here in Washington D.C. with my old college roommate Nate, who is promoting an idea for a financial reform that isn't getting much attention; it's the kind of idea that you didn't have, but when you hear it, it has the retroactive obviousness of a good one. Namely, if one of the problems in the lead-up to the bailout was that companies were too big to fail, why aren't we trying to break them up?
Indeed, there doesn't seem to be much talk of it. I just googled "breaking up Citigroup," and here are the dates of the articles that were first listed:

7/21/08 247wallst.com
4/13/07 WSJ.com
9/21/05 Business Week.com
1/10/09 Finally, this year. But it's the Huffington Post.
1/14/09 Telegraph.co.uk - this refers to Citigroup's sale of its brokerage division into a joint venture with Morgan Stanley as a "breakup." But spinning off a division into a joint venture is not a breakup, especially when the two companies still entirely control the joint venture. This plan makes nothing less "too big to fail."

The rest of the page are 05's, 08's, and more joint venture.